Diana Southall

Diana is a fifth-generation entrepreneur who grew up in a family business. She personally experienced the highs and lows of running a growing business, and challenges with people, cash and execution. For over 20 years, Diana has been a trusted strategic partner to leaders of growing small and mid-sized organizations in the Western New York area and around the Great Lakes.

Diana has been told that she combines a talent for asking the right questions, distilling complex information into action plans, and focusing in on the right data and metrics. Her clients appreciate her enthusiasm for their business and a bias for action, so they find clarity, focus and build the habits for disciplined implementation.

She is the proud parent of two wonderful school-aged children, and enjoys skiing, sailing, rowing, kayaking, inline and ice skating. Diana is based in upstate New York and coaches clients in English.